Eli lily and Ranbaxy Case
Content page Introduction 3 Features of world(a) industry 4-5 -Global assiduity -Indian Industry Factors motivate Eli lily and Ranbaxy reciprocal bet on? Success factors of JV 6-7 Discussion of Ranbaxy may foray the JV and invest in generics manufacturing business in international market dues to India joint WTO in 1995. 8-9 Prospect of future Eli Lilly in India 10-11 Conclusion 12 consultation list 13 Introduction In 1993 Eli Lilly, one of the star(p) pharmaceutical firms in the USA, started a joint venture in India with the leading Indian alliance Ranbaxy. (Bantlett, Ahosal & Beamish, 2008) The decision was prescribe by the conditions of the US market and opportunities of the India market. Generally, an international joint venture is a company that is owned by two or more firms of divers(prenominal) nationalities.Need aProfessionalWriter to Work on this Paper?