a) Provide a detailed discussion of the company’s operations, outlining clearly the

structure of the company;
b) Critically discuss the company’s strategies for gaining competitive advantage in the
market place ; and
c) Critically discuss how the structure-conduct-performance analysis defines the
operations of the company to achieve sustainable competitive advantage in the
market place.
Specifically, the report must address, among others, the following broad questions within
the context of the chosen company:
• How is the global environment impacting on the structure, conduct and
performance of the company?
• To what extent does price and non-price competition erode the profitability of the
company?
• To what extent does the actual or potential threat of entry of competitors erode the
profitability of the company?
• To what extent does competing products from outside the company erode the
profitability of the company?
• To what extent does the company have the market power to charge higher price?
• What strategies have the company used to remain competitive in the ever
• changing global economy?
.