This assignment aligns with the following objective:

Apply the tools of Blue Ocean to foster disruptive thinking

For this assignment, you will submit the revised draft of your preliminary strategy canvas for the company of your choice using the Blue Ocean methodology. Companies you can choose from are Pandora, eBay, Doordash, Yelp and P&G (formerly Procter & Gamble). *************I choose eBay

For the final (graded) draft, you will be assessed on the basis of your command of the Blue Ocean methodology, specifically:

Ability to formulate the dimensions of a Strategy Canvas for existing competition
Creativity in defining new blue ocean attributes for Strategy Canvas
Preliminary application of eliminate-reduce-raise-create framework to shape Blue Ocean strategy.

Rember to graph a strategy canvas graph