[ E-COMMERCE MODULE ] – Degree Level

The topic for this assignment is E-retail.

The E-retail website chosen for this assignment is Zalora (https://www.zalora.sg)

The writer is required to investigate the services of the chosen e-retailer.

– Trace the purchasing process
– Investigate the catalogues, layout, search engines, shopping carts, and any other mechanism that improves e-shopping
– Look at services offered, site usability and design, and so on
– What works well?
– What could be improved?
– Focus on User-centred site design and customer experience management

Writer is required to use sources of information and relevant theory from
Lecture materials and some useful required reading list that I have uploaded:

– Lecture 1a Introduction to Digital Business and E-commerce
– Lecture 10 User-Centred Site Design
– Chaffey (2015) Focus on User-centred site design and customer experience management pp. 538–562

Do your own research in:
Academic journals for relevant theory and ideas
Trade journals for discussions of e-retail sites

MANDATORY LENGTH OF ASSIGNMENT: 1650 WORDS

Please provide AT LEAST 5 or 6 academic references. Wikipedia, website and newspapers are not academic references. Books and Journals are. Also ensure that plagiarism check is below 25%.

Must include:
– Relevant theory
– Harvard-style in-text references, e.g. Chaffey (2015)
– Separate bibliography for each section

May include:
– Screenshots of Zalora website to support your explanations.
– Charts
(Submit in PDF format to preserve your layout)

Please kindly ensure that there is an introduction and a conclusion in the essay. The conclusion is a summary of the essay, it is a short response to the question posted.