E-Commerce

1)Identify some of the hurdles that you might encounter while implementing a separate e-business function.

2)If you think it is NOT necessary to have a separate e-business function, what department would manage the eBusiness department? Support your answer.

1. Advertising/marketing using Social Media. Each member of the group should choose one of the following companies that actively advertise and engage on social media sites such as Facebook, Twitter, YouTube or Google+. Which social media marketing tools do they use? What advertisement methods do they use? How do they conduct their campaigns? What are the possible risks of using social media in this way? How could they improve the way they use social media for advertising/marketing?

b. Starbucks Singapore & South east asia