In a 20 pages marketing plan, address the following:
State assumptions
Gather initial information
Audit the market
Determine the marketing strategy and business communication standards to be used
Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
Set marketing goals and objectives
Describe any benchmarks from other competitors or industries
Prioritize marketing objectives
Specify marketing actions
Explain any global marketing issues in the marketing plan
Specify any limitations to implementing the plan

Your Final Project must be written in standard edited English. Be sure to support your work with specific citations from this module’s Learning Resources and at least 15 current scholarly sources. At least five resources should be from peer-reviewed journals. All references should be less than 5 years old