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What drives companies to push their boundaries in terms of innovation relating to marketing ? And to what extent do they go to meet the commercial pressures in today’s complex and competitive world. A quantitative study on Coca cola

The dissertation should contain a maximum of 12,000 words, not including appendices and the bibliography, with a margin of minus 5%. The bibliography/reference list at the end of the dissertation, appendices and references in the text are excluded from the word limit. However, the word limit DOES include cover pages, table of contents, abstract and tables including text.

 

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