DQ. This question must be answered in a 150 word count.
As you have now seen, marketing consists of many different disciplines and functions. However, as a teacher, I like to break the essentials into what I call the “Marketing Triangle.” The Marketing Triangle consists of advertising (the stuff that you have to pay for– TV commercials, print ads, billboards, etc.); publicity (free media coverage); and P.R. (personal relationships). An easy way to remember it is this is, “With advertising you PAY, with publicity you PRAY (that it will be publicized and accurate), and with P.R. you PLAY.” Think of the business you work for, or a Fortune 500 company you are familiar with. Does it utilize all three sides of the Marketing Triangle? Describe in detail how it does or does not. For this and all other Discussion questions, post your initial response (150 -250 words), and reply to at least TWO classmates’ postings with at least 75 words. Important: In this week’s initial posting, I would like you to use and cite/reference supplemental research.
DQ. Answer here
Complete section
Read the Chapter 14 Case: Real Choices at Frito-Lay
Answer each question in 200 – 350 words. A total of 800 word min.

1. Summarize the case and identify the dilemma facing Frito-Lay.
Complete answer here
2. Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay.
How does CRM link the marketing and sales functions of the organization?
Complete answer here

3. What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to increase sales. Specifically how should these be implemented?
Complete answer here
4. What factors are important in addressing the dilemma facing Frito-Lay? What are your recommendations and discuss specific implementation tactics for your recommendations?
Complete answer here

DQ. This question must be answered in a 150 word count.
Demographic segmentation divides consumers into specific groups, including by age. Cheerios appears to have divided their target market into several distinct age groups, with very specific benefits. Describe in detail these target markets, and the specific benefits Cheerios markets to each. In your opinion, is such “generational marketing” a good idea? (You may want to visit the Cheerios website for a good overview of their efforts to reach these markets.) For this and all other Discussion questions, post your initial response (150 -250 words), and reply to at least TWO classmates’ postings in a minimum of 75 words. Be sure to utilize in-text citations when using supplemental research, including the textbook and the Cheerios website.
DQ. Answer here
Complete section
Read the Chapter 7 Case: Real Choices at Subaru
Answer each question in 200 – 350 words. A total of 800 word min.

1. Summarize the case and identify the dilemma facing Subaru.
Complete answer here
2. Identify and discuss the market segmentation approaches you believe are most relevant for Subaru.
Why are these important to the marketing strategy for Subaru’s product offerings?
Complete answer here

3. Identify and discuss the top three target markets for Subaru. Select the BEST target marketing strategy Subaru should implement and discuss.
Complete answer here
4. As Marketing Manager for Subaru, respond to the following – “In what ways could CRM help Subaru conduct successful target marketing and positioning of their products?”
Complete answer here

DQ. This question must be answered in a 150 word count.
Demographic segmentation divides consumers into specific groups, including by age. Cheerios appears to have divided their target market into several distinct age groups, with very specific benefits. Describe in detail these target markets, and the specific benefits Cheerios markets to each. In your opinion, is such “generational marketing” a good idea? (You may want to visit the Cheerios website for a good overview of their efforts to reach these markets.) For this and all other Discussion questions, post your initial response (150 -250 words), and reply to at least TWO classmates’ postings in a minimum of 75 words. Be sure to utilize in-text citations when using supplemental research, including the textbook and the Cheerios website.
DQ. Answer here
Complete section
Read the Chapter 7 Case: Real Choices at Subaru
Answer each question in 200 – 350 words. A total of 800 word min.

1. Summarize the case and identify the dilemma facing Subaru.
Complete answer here
2. Identify and discuss the market segmentation approaches you believe are most relevant for Subaru.
Why are these important to the marketing strategy for Subaru’s product offerings?
Complete answer here

3. Identify and discuss the top three target markets for Subaru. Select the BEST target marketing strategy Subaru should implement and discuss.
Complete answer here
4. As Marketing Manager for Subaru, respond to the following – “In what ways could CRM help Subaru conduct successful target marketing and positioning of their products?”
Complete answer here