The Internal Analysis – Domino’s Pizza

1. Financial Analysis (4 pages max). Conduct a thorough financial analysis. Details on what to include in your financial analysis can be found in Supplemental Chapter 1 and the Template for Financial Analysis.

2. How well is the company’s present strategy working? (quantitative and qualitative analysis). Set out the company’s current strategy and evaluate whether it has been successful. Conclude whether the strategy is working/not working and support the conclusion with data

3. Is the company able to seize market opportunities and nullify external threats? (SWOT analysis)

4. Is the company competitively stronger or weaker than key rivals?

5. Identify one strategic issue you think merits front-burner managerial attention. The issue should be framed as a question (How to…? What to do about …? and Whether to …?). Identify one strategic issue only. While there may be more issues that deserve managerial attention, the focus of your report will be based on supporting only the one issue you identified. Make sure your issue is not too general; for example, to improve profits is a generalized statement. The issue you identify must be actionable.

6. Identify all the relevant facts from your Appendix that led you to conclude that the issue you identified deserves managerial attention. List these facts in this section by including the relevant reference from your Appendix. You only have to use the numbered heading like (1.1). Every fact that you think supports your main issue should be identified. This is a mapping exercise. This section will ultimately become an outline for the analysis section of your report. The analysis section of the report should include text that would ultimately result in referencing each of the facts identified in this section of the Appendix.

****** I will include a sample project so just follow it in terms of the Internal Appendix, a template for the financial analysis part and I will include a list of of useful websites as well ******

GRADING SCHEME:

Present Strategy – 10 marks
Current strategy set out and evaluated, key outcome – Is the present strategy working? What are the strategic implications of the Current Strategy analysis?

SWOT – 10 marks
2 x 2 matrix of major elements only. Conclusions are a must, based on Ch. 3, covering resources and capabilities. What are the strategic implications of the SWOT analysis?

Competitive Strength Assessment – 5 marks
Draw conclusions. What are the strategic implications of the Competitive Strength Assessment?

Financial Analysis – 20 marks
Use Supplemental Chapter 2 and Template for Financial Analysis. Use CAGR and longitudinal analysis. Draw conclusions about the financial health of the company. What are the strategic implications of the Financial Analysis?

Issue Identification – 5 marks
Must be based on various conclusions up to now. Do not include any issues not discussed and analyzed previously (issues out of nowhere = 0). At the end of your external/internal analysis, you should write a short and succinct paragraph identifying the key issue facing Cooper Tire that has emerged from your work.