Do a creative a whole new brand and plan its promotional campaign. Total word counts 3500. It splits two parts. Part one-The brand and the customer. Part two-the promotional campaign.

I want you spend 2000 words on part one and 1500 words on the promotional campaign. I will upload the whole Brief later soon.

The brand was named Release. According to my given age and market level, Release is mainly focus on Generation Y (born1976-2000) and Mass market (or high street market level).

Part one:The Release was a full range fashion brand which include women’s and men’s wear,children’s wear. It was fun,energy,passion,interesting,quality and of course fashionable. The price range for my brand is equal to the high street level. roughly from £15(simple T-shirts) to £200(winter coat). To analysis the consumer, you can do some research according to the age group I specified before(Gen Y).

Part two: Please do some research and find out how to do the promotional campaign. To meet the marketing objective, I will launch and enter the high street market level with full range of product and capture 5% of the market by value within one year.(EU only) Find out variety of way to promote my brand and how to approach the 5% market share. Graphs and table are essential and you may borrow some successful promotional campaign case from my potential rivals such as ZARA, HM or TopShop.