Discussion Question 1

How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

Discussion Question 2

Is it ethical for companies to benefit from their efforts to practice corporate social responsibility? Why or why not? How can anyone be sure that CSR efforts arent just public relations ploys?

Please read the paper on file to answer the questions

Do you agree with the author? Why/why not?
Were you surprised by anything in the article?
Do you have any questions about the arguments or content of the article?