he company is(( Royal Caribbean Cruises Ltd ))
Your discussion of the strategic issue you have selected should include essential elements such as the core competence, driving force, competitive force and key success factor that define the strength, weakness, opportunity or threat that lead to the issue, along with the strategic and financial objectives that may or may not be achieved because of the issue. bullet Quality of Supporting Material. Each strength, weakness, opportunity or threat that you discuss in your report should be supported with information about the company and/or the external environment. The cases that are scheduled for discussion in class will serve as examples of how this can be done. You should do this individual project using your own effort. Any hint of plagiarism (whether from printed material or another student) will negatively affect your grade..