Dilemma: You are the Category Manager for Salad Dressings in a large supermarket chain in the South East. As it is time for the annual review of the category, you have a 16 foot section that decisions need to be made as what to keep, discontinue, and what new items to bring on. You have been presented with potential of 23 new salad dressings. The section size is not going to change. How do you decide what to delete and what to bring on as new items?

There is not a min or max on word count. This is a chain of about 250 stores and a traditional supermarket format. The Category Manager is located in the general office and makes the decisions for all of the stores

There is not a min or max on word count. This is a chain of about 250 stores and a traditional supermarket format. The Category Manager is located in the general office and makes the decisions for all of the stores

*Please provide an answer for this question* No more than 200 to 300 words

Product Branding Focus