DIGITAL BUSINESS ASSIGNMENT
Specifications
This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen website against a framework which is a distillation of the critical elements you have synthesized from your evaluation of relevant literature against specific concepts which you will be asked to investigate. Hence you will be able to comment on specific strengths and weaknesses of your chosen website and hence derive informed conclusions and recommendations for improving your chosen website. The analysis needs to focus on the website, NOT the company as such. You can evaluate the website using concepts that you learned in Digital Business Management, but other approaches of analysis are equally possible.
1. To critically review the digital business strategy of your chosen company website (http://www.shop365africa.com/), you may want to address (some) of the following:
• What is strategy?
• What is special about digital business strategy as opposed to ‘normal’ strategy?
• Online value proposition (OVP) – A statement of the benefits of e-business services that ideally should not be available in competitor offerings or offline offerings.
• Online revenue model
• Online business model
Other approaches – just make sure you have explained them well and justified their use (referencing is absolutely essential!)
2. Discussing the electronic customer relationship management (eCRM) of your chosen website: There is a wide range of concepts and frameworks that you can use to analyse eCRM, i.e. the eCRM lifecycle. Again, it is up to you to make this decision – what is key in explaining it well and justifying it.
Marking Criteria
Assignment 1 will be marked against the following criteria:
Please note that all seven criteria are equally weighted!
1. Application of business theory to construct appropriate frameworks for discussion
2. Identification of useful concepts and scenarios
3. Evaluation of e-Business model or approaches chosen by selected company
4. Depth and breadth of analysis
5. Clarity and cohesion of findings
6. Quality and justification of recommendations
7. Presentation, style, and adequate referencing

DIGITAL BUSINESS ASSIGNMENT
Specifications
This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen website against a framework which is a distillation of the critical elements you have synthesized from your evaluation of relevant literature against specific concepts which you will be asked to investigate. Hence you will be able to comment on specific strengths and weaknesses of your chosen website and hence derive informed conclusions and recommendations for improving your chosen website. The analysis needs to focus on the website, NOT the company as such. You can evaluate the website using concepts that you learned in Digital Business Management, but other approaches of analysis are equally possible.
1. To critically review the digital business strategy of your chosen company website (http://www.shop365africa.com/), you may want to address (some) of the following:
• What is strategy?
• What is special about digital business strategy as opposed to ‘normal’ strategy?
• Online value proposition (OVP) – A statement of the benefits of e-business services that ideally should not be available in competitor offerings or offline offerings.
• Online revenue model
• Online business model
Other approaches – just make sure you have explained them well and justified their use (referencing is absolutely essential!)
2. Discussing the electronic customer relationship management (eCRM) of your chosen website: There is a wide range of concepts and frameworks that you can use to analyse eCRM, i.e. the eCRM lifecycle. Again, it is up to you to make this decision – what is key in explaining it well and justifying it.
Marking Criteria
Assignment 1 will be marked against the following criteria:
Please note that all seven criteria are equally weighted!
1. Application of business theory to construct appropriate frameworks for discussion
2. Identification of useful concepts and scenarios
3. Evaluation of e-Business model or approaches chosen by selected company
4. Depth and breadth of analysis
5. Clarity and cohesion of findings
6. Quality and justification of recommendations
7. Presentation, style, and adequate referencing

DIGITAL BUSINESS ASSIGNMENT
Specifications
This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen website against a framework which is a distillation of the critical elements you have synthesized from your evaluation of relevant literature against specific concepts which you will be asked to investigate. Hence you will be able to comment on specific strengths and weaknesses of your chosen website and hence derive informed conclusions and recommendations for improving your chosen website. The analysis needs to focus on the website, NOT the company as such. You can evaluate the website using concepts that you learned in Digital Business Management, but other approaches of analysis are equally possible.
1. To critically review the digital business strategy of your chosen company website (http://www.shop365africa.com/), you may want to address (some) of the following:
• What is strategy?
• What is special about digital business strategy as opposed to ‘normal’ strategy?
• Online value proposition (OVP) – A statement of the benefits of e-business services that ideally should not be available in competitor offerings or offline offerings.
• Online revenue model
• Online business model
Other approaches – just make sure you have explained them well and justified their use (referencing is absolutely essential!)
2. Discussing the electronic customer relationship management (eCRM) of your chosen website: There is a wide range of concepts and frameworks that you can use to analyse eCRM, i.e. the eCRM lifecycle. Again, it is up to you to make this decision – what is key in explaining it well and justifying it.
Marking Criteria
Assignment 1 will be marked against the following criteria:
Please note that all seven criteria are equally weighted!
1. Application of business theory to construct appropriate frameworks for discussion
2. Identification of useful concepts and scenarios
3. Evaluation of e-Business model or approaches chosen by selected company
4. Depth and breadth of analysis
5. Clarity and cohesion of findings
6. Quality and justification of recommendations
7. Presentation, style, and adequate referencing