Differentiating Between Market Structures
Select an industry: Breweries
Identify an organization in that industry: Anheuser Busch

Identify the market structure in which this organization competes: Oligopoly
Clearly indicate why the market structure was decided upon and how this market structure differentiates from the other alternatives.

Describe the level of competition the organization will face if under each of the following market structures:
•Oligopoly
•Perfect competition
•Monopoly
•Monopolistic competition

Identify three or more competitive strategies that may be used by the organization to maximize its profits over the long run.
Evaluate the effectiveness of these strategies in the oligopoly market structure. Consider the following:
•Expected changes in supply and demand
•Price elasticity of demand
•Market structure
•Government regulations

Make recommendations related to the strategies the organization might consider to maximize its profits and consider the following:
•What are the ethical implications of these strategies?
•Does this strategy align with the organization’s current values?
•Does this strategy align with your own values?

Cite a minimum of 3 peer reviewed sources.

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