Developing a Marketing Strategy
Order Instructions:
Create a 2–3 page marketing strategy by completing the Final Project Template, filling in each field with the required information, including:

Target market segment(s)
Who are your existing and potential customers (target market)?
What are the needs of your target market, as identified through market research?
Business strengths
What are your company’s strengths?
How do the strengths of your company match the needs of your target market?
Marketing activities
What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?
Why did you select each of these marketing activities?
Monitoring and evaluation
How will you monitor and evaluate how effective your marketing strategy has been?

To prepare for completing this project, review the following articles:
AK Advisory Partners, LLC. (n.d.). Creating a successful marketing strategy. Retrieved July 23, 2014, from http://www.akadvisorypartners.com/files/Creating-a-Successful-Marketing-Strategy.pdf
Info Entrepreneurs. (n.d.). Create your marketing strategy. Retrieved July 23, 2014, from http://www.infoentrepreneurs.org/en/guides/create-your-marketing-strategy/
Klausner, A. (2013). Creating a successful marketing strategy. Retrieved from http://www.forbes.com/sites/advisor/2013/04/17/creating-a-successful-marketing-strategy/