Insurance

-Current marketing situation with background data on the market, product,
competition, and distribution (keep this discussion quite brief)
– Opportunity and threat analysis through a brief  SWOT analysis
– Objectives with goals for sales volume, market share and profit (these should be
realistic but may have to be somewhat hypothetical because of lack of time and
market research to provide better ones)
– Marketing strategy with details of the 4Ps, with justifications for them based on the above.
– Briefly discuss about the Integrated Marketing Communication to become more
competitive (please discuss the issue from an implementation point of view).

Because this is a short assignment, do not heavily focus on the details of action plans,
projected profit and loss figures and controls, although they are important in the real world,
of course.

NOTE: This assignment is a piece of academic writing, not business writing. For this
‘Marketing Plan’ you are required to use 12 academic in-text references .