Each student is required to identify a brand, which is operating in the UAE market( Feathers UAE) or any other brand , and submit a detailed report comprising the following theoretical models:
Assess the key Marketing Mix based of the chosen brand.
Apply the key marketing strategies implemented by the brand in UAE.
Evaluate the marketing mix based on your understanding and suggest suitable recommendations on each components of the marketing mix.
* Attached all lecture notes, and please read the report guideline carefully.