This research paper (10-15 pages) aims to demonstrate your understanding of ethical framework
and critically applying the appropriate ethical framework to public relations or communication
management. Particularly, this research paper is evaluated based on 1) how thorough you have
grasped major theoretical approaches in ethics, 2) how you can make the linkage between ethics
and public relations/communication management, and 3) how you can critically apply the
appropriate ethical framework for public relations /communication management in an
organizational context.