Defining concept of design thinking

Key reading:

Martin, R. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press

Indicative text and web site:

Brown, T. (2009). Change by design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business

Lockwood, T. (2009). Design Thinking: Integrated Innovation, Customer Experience, and Brand Value. Allworth Press

Brown, T. (2009). Tim Brown urges designers to think big. (URL: http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html)

DSM5A1 Design Thinking
Sep 2014 Dec 2014
Assignment 2 – Briefing Sheet?(See also Essay layout requirements)
Assignment Title Defining concept of design thinking
Type Essay?
Words 2000

Introduction
This third Assignment gives you the opportunity to explore, and the college to assess, the knowledge you will have accumulated during the course on this module so far.
This Assignment builds on your knowledge and learning for the final Assignment (Assignment 2):?a Assignment 1 (Part A) – Design Thinking – Definition+?b Assignment 1

(Part B) – Design Thinking – strategic tool in business leadership
c Assignment 2 – Defining concept of design thinking
It is designed for students to reflect on and respond to the initial feedback from your Seminar Tutor from Assignment 1 (Part A) and Assignment 1 (Part B).
It builds on your learning and the Seminar Tasks.
It focuses on exploring the current literature on design thinking, its influences and its critiques.
Task
1 Choose examples exploring the current literature on design thinking, its influences and its critiques and relate it to real world application of design thinking used

as a strategic tool in business leadership.?Assessment Criteria A, B & C
2 Complete a thoroughly researched essay based on your examples Design Thinking?Include:?Students own definition of design thinking
Design thinking application in a business organisation
Case studies (not part of the word count)?Include:?Cite case studies that explore existing applications of design thinking in the business world
Appendix (not part of the word count)?Include:?Students comment on design thinking key readings Evidence of student tasks undertaken in the Seminar Assessment Criteria

A, B, C, D, E & G
3 Reference throughout (minimum of 5 academic sources) Regents University Harvard (not part of the word count)?Include:? Complete list of References Assessment

Criteria F
4 Create a Bibliography Regents University Harvard (not part of the word count) Assessment Criteria B
5 Use visuals to add value Assessment Criteria F
6 Follow the Essay layout requirements Assessment Criteria F

A Demonstrate an in-depth recognition, understanding and knowledge of differing influences and critiques in current and future Design Thinking.
1 2 3 4 5
B Demonstrate an in-depth knowledge and understanding of core information related to Design Thinking.
1 2 3 4 5
C Identify examples of creative and entrepreneurial thinking linked to Design Thinking models.
1 2 3 4 5
D Analyse and evaluate the impact of business strategies within a global business context.
1 2 3 4 5
E Identify problem-solving techniques drawn from business examples resulting in effective global business solutions.
1 2 3 4 5
F Demonstrate responsibility for own work by using appropriate tools to ensure improvement of work.
?G Demonstrate initiative in choice and development of Design Thinking examples.
1 2 3 4 5

Defining concept of design thinking
Order Description
Note: the essay has to be around 2000 words only in part 1 explained in the task description. That’s why I have indicated 2750 words because other 3 parts should not be included in the word count.

Task:
(Include: structure the work under headings and sub headings)

part 1) Complete a thoroughly researched essay defining the concept of design thinking
(!note: design and design thinking are not the same thing!)
Include:
• Evidence of your knowledge and engagement of design thinking issues
Do not include:
• Content page
• Conclusion

In introduction include:
• Choose any 3-4 design thinking models and appropriate examples where design thinking concepts are used (e.g. technological examples)
• Introduction to your examples
• Explanation of how your examples are linked in some way
• Approx. 200 words

My own definition of Design Thinking
Include:
• Write it in one sentence

Examples of Design Thinking application in a business world:
Provide 3-4 examples with titles (e.g. Example 1 – Google self-driving car)
Include:
• Evaluation of design thinking impact on business strategy in a global context
• Evidence of your knowledge and engagement of issues
• A different design thinking model needs to accompany each example
• Use the ‘design thinking model’ terminology as sub-headings
• One (or more) visual(s) needs to accompany each example

part 2) Include Case studies
Provide minimum 2 case studies with titles
Include:
• Case studies that explore existing applications of design thinking in the business world that relate to, add value and meaning to your examples
• Ensure the sources are clear labelled
• Ensure they are cited in your examples e.g. (case study 1 Apple sustainability)
Note:
• Do not write your own

part 3) Include an Appendix
Choose a Design Thinking book, article or website and comment on how effective it is (approx. 250 words)

part 4) Reference list