Question 1: 75-150 words

Define cognitive dissonance and provide an example. How might cognitive dissonance impact a future home purchase? Car purchase? What, if any, resolutions would be possible?

Question 2:

For the next week, keep a detailed purchase journal that includes what you’ve purchased and why. For each entry, label the purchase as a necessity or a want. Analyze your journal and write a 1.5 to 2-page paper (plus cover sheet and references) that discusses your journal results and how your purchases were impacted by the Consumer Decision Making Process.

Question 3:

1.Primary research can be defined as _____________________.

2.Secondary research can be defined as __________________.

3.What are the challenges of compiling primary research?

4.What are the benefits of compiling secondary research?

Question 4:

Write a 2-page paper (plus cover sheet and reference page) that addresses the pros and cons of each research method with respect to both a new product launch and a revised product launch. Explain why there are different research needs for a new product versus a re-launch. Select from the following products: a mp3 player, a magazine, or a vehicle.

Question 5: 75-150 words

Select a market research data collection tool. In what type of scenario would you use this tool? What would be the benefits and drawbacks of using this tool?