How’s Pay Per Click (PPC) different from organic search listings? Name and discuss 5 tools under the umbrella of PPC, that you find important/interesting. Explain why you find these tools useful and how you would use it for your own business.

It is paramount that you follow the guidelines, in order to receive full credit for this assignment. The entire idea of these discussions is to broaden our perspective in terms of marketing, through the sharing of information and exchange of ideas. With that being said, it is of high importance that you cite the materials that you have read on our textbook (and possibly other books, or articles) and connect it with the article at hand. It would be incredibly important that you connect the knowledge that you already have, with the materials you are reading this week.