While attending a meeting with the executive staff, the chief marketing officer of the organization presents a proposal to purchase and implement a sophisticated data-mining application. The goal of the application will be to identify high-value customers to determine the most effective marketing tools to get them to do business with the organization. Discuss the implications of this proposal and the effect it could have on customer privacy. How would you assure that the marketing activities of the organization are appropriate and properly balance risks and benefits to the organization?

Your initial post must use at least one scholarly or health care industry-recognized resource and include an in-text citation and its related reference, both following APA formatting guidelines.