As a data mining consultant, you are hired by a large commercial bank that provides many financial services. The bank already has a data warehouse that it rolled out two years ago. The management wants to find the existing customers who are most likely to respond to a marketing campaign offering new services.

Task 1:
▪ Outline the knowledge discovery process, list the phases, and indicate the activities in each. Explain the flow of work in data mining and discuss the use of models in the various data mining tasks related to commercial bank.

Task 2:
▪ On the basis of what you have learnt on data warehouses, explain how you believe a data warehouse could support data mining.