Critically evaluate your businesses approach to the use of primary and secondary research
What is market research?
What company are you going to use to answer the question?
What does ZARA use market research for?
How many approaches to market research are there?
What are the methods of carrying out Primary Research?
What are the methods of carrying out secondary Research?
What are the advantages to ZARA is they use Primary market research?
What are the disadvantages to ZARA is they use Primary market research?
What are the advantages to ZARA is they use secondary market research?
What are the disadvantages to ZARA is they use secondary market research?
Conclusion