critically evaluate article

the task is to critically evaluate the article. It should be no more than 750 words. The article is on the website

http://www.forbes.com/sites/adamtanner/2014/03/26/different-customers-different-prices-thanks-to-big-data/ I will upload two instructions.
How to Structure your assignment
1. The introduction (first paragraph) briefly summarizes what you consider to be the main point(s) of the article. If there are many, focus on the one(s) that you will

analyze in the assignment.
2. The next part should provide your analysis of the arguments of the article. Your arguments should use economic concepts you have learnt in class. Be careful to

address the appropriate audience. Remember, narrow your focus so that your analysis can be more in-depth. That is much more important than hitting every point made in

the article.
3. Briefly draw the evaluation together in a short concluding paragraph.
4. Any references you cite should be identified and listed at the end of the paper. They do not count toward the word limit.