PLEASE CHOSE A ORGANISATION BY YOURSELF, FOR MAKING THIS ESSAY MORE EASIER FOR YOU.

Using concepts, models and theories associated with the effective use of e-marketing/digital marketing learned during the module, you are required to critically assess and evaluate a chosen organisation’s digital marketing activities, and new media marketing activities in particular, and the underlying strategy or strategies (as far as these can be determined). You can choose any kind of organisation (for profit, not-for-profit, charitable, voluntary sector, etc.), in any country and in any industry or economic activity.

Critically assess the success or otherwise of these digital marketing and new media activities, the apparent strengths and weaknesses as observed by you. It is important that you use academic models and theories to structure and reinforce your thinking and your report, and not just describe an organisation’s digital marketing and new media activities. Merely reproducing the corporate PR messages copied from an organisation’s website is not sufficient: the key to this report is the intelligent use of academic theories and models to explain, analyse and make sensible conclusions.

Choose a suitable organisation in order to investigate its web and new media marketing activities. Try and be original, choosing a dynamic, interesting and forward-looking organisation which is selling products or services online.

It is essential that you take a copy of your work, as the University cannot accept responsibility for lost assignments. Please note carefully that plagiarism is an academic offence resulting in a fail and in persistent cases possible further action. Assignments will be put through Turnitin plagiarism prevention software.