Crisis Management Plan
Paper instructions:
Moray Enterprises has accepted your proposal and has selected Baderman Island Resort as the site for its annual conference. Before the organization signs any contracts, it wants to review Baderman Island Resort’s crisis management plan concerning natural disasters. Moray Enterprises wants to ensure the safety of its employees because the conference will be held at Baderman Island during peak hurricane season.

Create a crisis management plan for Baderman Island Resort. In your plan, examine strategies that Baderman Island can use to mitigate risk.

Crisis Management Plan

• Resources: Week Four Learning Team Instructions
• Submit and present Crisis Management Plan.

Write 450-500 words total (all 4 following bullets) that address each of the following below:
II) Crisis Management Communication Plan

• Define the relevant chain of command throughout Baderman Island Resorts, and the town of Kelsey, including individual areas of responsibility relating to the execution of the Plan;

• Identify the key internal and external audiences that Baderman Island is going to work with and serve with its emergency communications efforts of Kelsey.

• .Summarize key messages and tailored to each external audience as appropriate to emergency situations as arise.

• Outline specific sources, channels and flow of tourism information that summarizes and redistributes to the primary audiences;

Resources: Blossoms Up! Case Study

Most organizations face a disruption in their business continuity based on an “event” that creates a change in life cycle.

Coming into your new role, you recognize that a Crisis Management Plan has never been created for the company, Blossoms Up! In your last company, it experienced a business continuity disruption that had a severe impact on its financial standing but an effective business continuity and crisis management plan significantly helped to respond quickly to the major issue and in an organized manner. This is one more area where you can prove HR to be an important strategic partner.

For this assignment, you will focus on one of three main events that could happen to Blossoms Up!

Unexpected death of the CEO, Seth Smith
Negative media publicity–For example, a news story breaks out about a $500,000 sexual harassment claim filed against a high-ranking director
Strike–Upon possible unionization and a collective bargaining impasse, a strike occurs disrupting the company’s ability to harvest their products

You assess the three events that could cause Blossoms Up! to undergo business continuity disruption rising to a crisis state and decide to get to work on the one you think is most pressing and should be implemented now.

Research the Internet and University Library for information on crisis management plans and various templates.

Design a 1,050- to 1,400-word Crisis Management Plan to respond to the potential event determined to be the most pressing.

Include the following:

Evaluate which departments and people that need to be a part of the crisis management team. Consider:
HR
Top management
Operations personnel
Public relations experts
Legal assistance
Insurance carriers.
Prepare a policy statement that includes the legal and ethical standards for responding to the event. Avoid “no comment” or have your company appear uncooperative or secretive during a crisis situation.
Prepare clear, consistent, and tailored responses for all stakeholders and the media that includes the following:
State the scope of the crisis – local, regional, national or international.
Articulate policies and procedures affecting the crisis event.
Launch a cohesive and united response in support of the organization – one spokesperson, one person recognized and authorized to disseminate statements to the media, etc.
Evaluate human resource management solutions that will be implemented to address the organizational crisis.
Create answers to anticipated questions from the media.
Include a section for post-crisis review with an assessment tool to evaluate the crisis management plan response.

Write the plan in the third person voice.

Use headings to appropriately signal the topics and keep your document organized.

Include a minimum of two in-text citation sources and a Reference page based on APA formatting guidelines.