Course: LEARNING OBJECTIVES

Scaling and Question Design

? Distinguish among nominal, ordinal, interval, and ratio scales.
? Define criteria for good measurement in research.
? Describe the characteristics of a well-constructed questionnaire.
? Discuss the differences between ranking, rating, and multiple-choice attitude scales.
.
DQ”s

1. What are some examples of bad survey questions need 3? Please explain why they are bad and then reword them. You should give at least three examples of questions that you consider to be bad.

2. How can a research project be reliable but invalid? Please provide an example. What would you need to do to create validity?