Corporate sustainability for APPLE INC

Sustainability
Corporate sustainability is an issue that continues to garner increased attention and importance for shareholders, consumers, and companies alike. Since 2004, Corporate Knights, a Canadian media firm, has published a list of the top 100 sustainable companies in the world. The efforts and profits among those highest on the list demonstrate that companies are increasingly able to adopt strategies that are socially and environmentally responsible and financially lucrative. Consider Umicore, the top company on Corporate Knight’s 2013 Global 100 list.

Umicore is a Belgian-based materials technology firm recognized for its treatment of their employees, the products it produces, its profitability, and its efficiency. According to Doug Marrow, Corporate Knight’s vice president of research, “Relative to its global peers in the materials industry group, the company squeezes more revenue out of each resource input (including energy and water), while generating less externalities (greenhouse gas emissions and waste)” (Smith, 2011). However, Umicore’s efforts extend beyond its own sustainability strategies. According to Morrow, “They generate over half of their revenue by selling products that help other firms improve their sustainability performance, such as energy efficiency” (Smith, 2011). The company has, in effect, created a comprehensive business model based on sustainability.

To prepare, consider the implications of expanding the definition of sustainability to include economic and social elements. Think about how implementing a strategy for improving sustainability can benefit the organization you chose for your SSP.

By Day 4 of Week 6, post a 3–4 paragraph response. Apply systems and sustainability principles to develop a sustainability strategy. Identify three actions that the organization you chose for your SSP can take to implement a more sustainable business strategy. Explain the potential systemic benefits of each action included in the sustainability strategy. Explain the relationships between sustainability and other organizational goals, such as managing quality, building learning organizations, and improving adaptability. Explain the benefits of the organization exploiting those relationships. Explain the ethical implications of implementing a strategy for improving sustainability for that organization.

Extend the conversation by identifying implications for practice or research, as well as for your own research agenda, where appropriate. Be sure to integrate one or two new related and engaging questions that will extend the discussion about your post in constructive ways. Try to think of a question(s) that will engage your peers in critical analysis and thinking about your organization, which may provide insight for your use as you continue preparing your sections of the major Weeks 4 and 7 Sustainable Solutions Paper (SSP) due in this course.

Include proper APA citations and adhere to all APA style guidelines.