Corporate Social Responsibility

Order Description

Details

Learning Outcome(s) Assessed

Understanding what corporate responsibility is, and how its definition may vary depending upon 1) cultural influences and traditions 2) state of economic development.

Description of Assignment

In this initial assignment, students are asked to provide a brief insight (2-3 pages) into how CSR is being defined in their own country. Is it formal, informal? Are there business practices that might be acceptable within their own countries, but would conflict or not be accepted globally? What are examples of companies that appear to be good, bad CSR companies based on their understanding?

The format can be a persuasive OpEd piece for the Financial Times or the Economist outlining the opportunity for corporate responsibility in the country, or a company memo to the Board of Directors informing them about the desired responsibility role of the company in the country.

Quality Indicators (how will it be graded; what constitutes a good assignment)

Students are assessed on how thoroughly they have considered the questions, how well they have researched the paper, including appropriate citations, and whether their understanding of CSR and observations about its practice in their country are well-supported by the examples given.

The country should be Croatia and I would like to have at least 2-3 examples in the paper. At the end you can find 3 class specifications in order to guide you more for the reedings. This term paper is supposed to be turned in after the 3rd class.

Here are Course Materials and Essential Reading

Books:

Werther, W.B. Jr; Chandler, D. (2011) Strategic Corporate Social Responsibility: Stakeholders in a Global Environment. Sage Publications.

Chapters 1-5 will be the main knowledge base on which we will build during the course. These chapters will help you to prepare for our class sessions and provide you with important reference materials you can revisit and use after the course. Excerpts from Chapter 8, which more specifical-ly address some of the bigger social and environmental issues, will be integrated into the various sessions addressing those topics.(Note: The first three sessions include quite a bit of reading, so be sure to allow time for it.)

Articles:

Garrette, B.; Karnani, A. (2010) Challenges in Marketing Socially Useful Goods to the Poor. California Management Review, Vol. 52, No. 4, 29-47, http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=52640332.

Cases:

Compeau, D.; Shah, P. (2007) Google in China. Richard Ivey School of Business Case 906E19, available through HBSP.

Greyser, S.A. (1982) Johnson&Johnson: The Tylenol Tragedy. Harvard Business School Publishing Case 9-583-043.

Grover, A.; Guerrero, L. (2009) Medical Equipment Inc. In Saudi Arabia. Richard Ivey School of Business Case 907C42, available through HBSP.

Poldner, K. (2010) Veja: Sneakers with a conscience. Richard Ivey School of Business Case 9B10M089, available through HBSP.

Quelch, J.A.; Rodriguez, M.L. (2014) Rana Plaza: Workplace Safety in Bangladesh. Harvard Business School Publishing Case 9-514-034.

Class Topic

Reading

1

Defining Global Citizenship and Social Responsibility

Werther & Chandler (2011) Strategic Corporate Social Responsibility: Preface & Chapter 1CASE: Greyser, S.A. (1982) Johnson&Johnson: The Tylenol Tragedy.

The UN Global Compact Ten Principles. Download:

http://www.unglobalcompact.org/AboutTheGC/TheTenPrin ciples/index

Assignment

Attendance, comprehension, and active participation;Study questions at the end of Chapter 1.

Class Topic

Reading

2

Defining the Ethical Framework

Werther & Chandler (2011) Strategic Corporate Social Responsibility: Chapter 2 & 3

Bribery and Corruption CASE: Grover, A.; Guerrero, L. (2009) Medical Equipment Inc. In Saudi Arabia.

Assignment

Attendance, comprehension, and active participation; Study questions at the end of Chapters 2 & 3.

Class Topic

Reading

3

Integrating CSR into Strategy and Culture

Werther & Chandler (2011) Strategic Corporate Social Responsibility: Chapter 4 and 5.

Assignment 1

CSR in Your Home Country Paper (Indiv.), due 17 Apr, 11.59pm;Study questions at the end of Chapters 4 & 5.

I am looking for literature survey. E.g. a table with two columns, first column listing the bibliographic entry and second column lists a summary or the key points i.e review.

Please note that this document will provide a base for a literature review chapter, successful bidder will get the chapter for Literature review as well