–    Introduction (approx 200 words), where you analyse Ryanair’s corporate reputational problems
–    Main Body (approx 1,500 words), where you analyse how to:
(i)    improve the company’s long-term customer service, identity, image, and brand
(ii)    ensure the company gains positive publicity, and 
(iii)    develop a strong corporate reputation for the company overall, beyond 2016.
–    Conclusion and Recommendations (approx 200 words), where you explain how not only Ryanair, but other corporations in general, can benefit from enhancing their long-term strategic corporation reputation management
–    Bibliography / References, using the Harvard referencing system (see below)
You must include and apply appropriate academic / theoretical frameworks, concepts, and models to justify your recommendations, taking in into consideration the various needs of the many and diverse stakeholder / audience groups.  Also, feel free to augment your 2,000-words of text with images, graphs, tables, and charts.