DQ 1: Considering the strengths and weaknesses of content analysis, would any of these make you reluctant to use this method? Why? Given that content analysis is used to systematically study some form of communication, what method(s) other than content analysis could you use? Use a specific example of a form of communication that would lend itself to content analysis and this other method of studying it.

DQ 2: Briefly describe the purpose of a social intervention program of which you are aware (see pages 384-385 in the textbook). Suggest how you might go about evaluating that program. After you have provided your response, read the responses of your fellow classmates and pick at least three of them to which you will respond. Ask any questions that occur to you as you read the other students’ evaluation proposals. Which of the measurement issues discussed in the text are most likely to be problems for the other students’ research? Why do you think so?

Content analysis

Order Description
Kindly carry out a social psychological study, which needs to be write up as a report. Kindly investigate a research question that is based on one out of three social psychological theories. To ease data collection, the data you are collecting should be material that can be accessed via the internet (e.g. news sites, online newspapers & magazines, advertisements, blogs, discussion forums, social media etc.; incl. images but excl. video or sound!
The three theories that you need to choose from are listed below. Kindly, only choose one of those theories for the research paper:

• Elaboration–Likelihood Model (ELM)
• Social Identity model of De-individuation Effects (SIDE)
• Stereotype Content Model (SCM)

Please also find attached the instructions as well as the structure for the research paper. Kindly make sure that you do NOT include a null hypothesis and also please make sure you create a title relevant to the research question that you will be doing. Once again, kindly follow carefully every step of my instructions that I will upload.