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1- Critically analyse the type of innovation Paypal represents,2- and the factors that have led to its successful adoption using the Diffusion of Innovation (Rogers, E. 1983) framework as a starting point, 3- integrating other consumer behaviour theories with this as appropriate to support your argument. 4- Ensure that in addition to an analysis of the specific prerequisites for successful adoption of Paypal you consider the types of adopters and the role culture plays.

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Consumer behaviour. The case is Paypal and innovation theories are a must.

– Critically analyse the type of innovation Paypal represents,2- and the factors that have led to its successful adoption using the Diffusion of Innovation (Rogers, E. 1983) framework as a starting point, 3- integrating other consumer behaviour theories with this as appropriate to support your argument. 4- Ensure that in addition to an analysis of the specific prerequisites for successful adoption of Paypal you consider the types of adopters and the role culture plays.

Consumer behaviour. The case is Paypal and innovation theories are a must.

– Critically analyse the type of innovation Paypal represents,2- and the factors that have led to its successful adoption using the Diffusion of Innovation (Rogers, E. 1983) framework as a starting point, 3- integrating other consumer behaviour theories with this as appropriate to support your argument. 4- Ensure that in addition to an analysis of the specific prerequisites for successful adoption of Paypal you consider the types of adopters and the role culture plays.