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Consumer behaviour

Topic: Consumer behaviour
Order Description
1) Explain the importance of consumer behaviour module to your learning goals and how it will help your future career.
2) Evaluate the knowledge and skills you have developed in relation to the lesson and learning activities
3) Identify challenges faced while doing your group presentation and writing research essay and how had overcome them.

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Consumer behaviour

4,500-5000 WORDS
Lessons learnt: How can different settings inform each other? Using one topic as an example, discuss psychological theories and research findings across multiple contexts.

1,500 words: topic (what consumer behaviour is; how it develops; impacts on behaviour)
1,000 words: consumer behaviour within identified educational setting (Sponsoring of tablets and effects on educational performance? School choice and impact on values?)
1,000 words: second context (Health education around diabetes and obesity? Draw parallels to educational context above)
1,000 words: third context (Draw parallels to educational and to health context)
500-800 words: intro and conclusion (conclude about consumer behaviour and “policy borrowing” – try to make recommendations)

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