consumer behaviour

Your marketing director has asked you to produce a report outlining the ways in which consumer behaviour is likely to change over the next decade on telecommunication gadgets (e.g. handphone) and how such changes might affect your organization in this industry with emphasis on how your marketing function could prepare for (or take advantage of) your probable trends.

Consumer Behaviour

Order Description

Question: what type of decision rule would consumers most likely use when selecting between smartphone brands? How could they use such a rule? (16 marks)

Word count = max 600 words, min 550

Consumer Behaviour

Order Description

Question: what type of decision rule would consumers most likely use when selecting between smartphone brands? How could they use such a rule? (16 marks)

Word count = max 600 words, min 550