Consumer Behavior

1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant  of group behavior and influence?

2. “Consumer behavior is irrational,  buying is rational”. Discuss.

3. Should marketers use techniques to encourage impulse buying? Why/why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?

4. Does  contribute to consumer misbehavior?