CONSUMER BEHAVIOR

INDIVIDUAL PROJECT IDEAS
Does shopping in discount stores affect consumers’ beliefs, attitudes, and feelings toward these types of retail outlets?

What stores do you know about that attempt to create a certain affective mood for customers? How might that mood influence consumer behavior within the store, including purchase behavior?

Identify and describe the underlying reasons for brand loyal (repeat purchase) behaviors.

How has the use of product labels, information labels, and warning labels influenced consumer buying?

Many marketers make a distinction between customers and consumers. What is the difference?

Why do so many consumers continue to buy and send greeting cards instead of writing a letter, sending an e-mail, or making a phone call? Discuss your answer in terms of the means-end framework.

What strategies do you recommend for decreasing the frequency of post-holiday merchandise returns to a department store?