Consider the industry you have selected for the project in Week 1. The project outline that you looked at that week describes the goals and outcomes of an industry analysis for your firm. For this portion of your final project, you will first want to identify two to three firms that you believe are the most important competitors for your company (AMERICAN AIRLINES) and indicate why you believe each one is an important competitor. These will be the companies you will compare your firm to when assessing the presence or absence of competitive advantage in the final report.

Second, assess in one paragraph each of the five forces that impact industry profitability of the industry you have selected and draw conclusions as to the desirability of this industry on average. This does NOT include an assessment of the individual firm selected, which may or may not fit with the industry average analyzed here.

The industry in question is AMERICAN AIRLINES