Value proposition

1. Who is your customer?2. What is the customer trying to accomplish?
3. What annoys the customer, before, during and after getting their job done?
4. What outcomes and benefits do the customer want?
5. What products or services exist that enable the target customer to get the job done?
6. Reflect on how the products and services you listed overcome the pains you identified in #3.
7. Reflect on how the products and services listed create customer gains?
8. Review the whole template and explore whether all pains and gains are being addressed by the pain relievers and gain creators.