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COMPETITIVE ADVANTAGE

Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Prepare a 350- to 1,050-word paper detailing the findings of your discussion. mY TOPIC: Analyze how to create value and sustained competitive advantage through business strategy. (300-350 words) Part IIWrite a 1,050- to 1,200-word paper in which you research two-three companies and do the following: Evaluate the internal and external environments of each company using an environmental scan. Analyze the competitive advantage of each company Evaluate the strategies each company uses to create value and gain competitive advantage. Examine the measurement guidelines each company uses to verify its strategic effectiveness. Evaluate the effectiveness of the measurement guidelines that each company uses.

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