For this assignment, read the two chapters listed in the Books and Resource section (Krames, J. A. (2003) Chapters 2 & 5).
Each chapter relates to a successful, innovative business professional. You will be asked to discuss their journeys as practitioners and their contributions. Prepare a brief, 2-3 page paper in which you compare and contrast the two chapters. Address the following in your paper:
• Identify each business professional and briefly describe their main contributions to the field.
• Discuss the resistance that each encountered in presenting and furthering their research, ideas, or programs.
• Discuss any similarities you see in their professional stories.
• Note how each one differed.
• Finally discuss what factor(s) you think (environmental, professional, personal) may have impacted their success.
Keep your paper within the suggested length (writing in a concise manner is one aspect of scholarly writing); what is critical in this assignment is that you write clearly, paraphrase correctly, and use citations and references appropriately. Your paper will be submitted to a text-matching service to see how well you were able to discuss these ideas in your own words using appropriate citations; your Faculty will share the report with you so you can see how you did.

Length: 2-3 pages not including title and reference pages.

Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your paper should reflect scholarly writing and current APA standards. Review APA Form and Style.

Be sure to adhere to Northcentral University’s Academic Integrity Policy. View the Northcentral Academic Integrity Tutorial to refresh your knowledge of how to achieve academic integrity.

Read These Two Chapters
Krames, J. A. (2003). Place the customer at the epicenter of the business model. Blacklick, OH In What the best CEOs know: 7 exceptional leaders and their lessons for transforming any business, 55-77.
http://site.ebrary.com/lib/ncent/docDetail.action?docID=10045327&p00
Read Article
Krames, J. A. (2003). Prepare the organization for drastic change. Blacklick, OH In What the best CEOs know: 7 exceptional leaders and their lessons for transforming any business.
http://site.ebrary.com/lib/ncent/docDetail.action?docID=10045327&p00
Read Article

Websites
Reference Instruction
Northcentral Academic Integrity Policy. Northcentral University.
http://learners.ncu.edu/public_images/learner_portal/AI_Policy_for_Learners/Academic_Integrity_Policy.htm
View Policy
Successful vs. unsuccessful paraphrases. University of Wisconsin.
http://writing.wisc.edu/Handbook/QPA_paraphrase.html

View Website
Document/Other
Reference Instruction
Activity 3 Foundations Feedback Sheet SBTM
Activity_3_Foundations_Feedback_Sheet_SBTM.doc.doc
Download and Review
Northcentral Academic Integrity Questionnaire. Northcentral University.
http://learners.ncu.edu/quiz/?qb_header_id=14
View Questionnaire
Northcentral Academic Integrity Tutorial. Northcentral University.
http://learners.ncu.edu/public_images/learner_portal/AI_Tutorial/Academic_Integrity_Tutorial.htm

compare and contrast
NFG reading selection: Cullington, “Does Texting Affect Writing?” 87-94
Database reading selection: Amicucci, “‘How They Really Talk’: Two Students’ perspectives on Digital Literacies in the Writing Classroom”

For an essay of this type, you need to have as much control as possible over the content of each reading in the pair that you select. In other words, you need to comprehend (understand) each reading selection thoroughly. To achieve this high level of comprehension, you will probably need to read each selection several times, taking notes, marking up the selection, looking up unfamiliar words, and possibly doing some basic research related to information or terms that you don’t understand the first (or second) time that you read over your pair of articles.
Note: Since I am suggesting that you ‘mark up’ each reading selection in the process of getting a full grasp over its content, it probably makes sense to work with a print copy of each reading. Obviously, the NFG selection is available in print form in the book, but if you don’t want to mark up your book, then photocopy the reading selection. The database selection, meanwhile, can easily be printed out once you have it open in a program (like Adobe Reader) that can read pdf files.
Finally, as you think about the rough draft for this assignment, keep in mind the following about the final draft:
The final draft will be 1600-1800 words long .
You will be expected to use summary, paraphrase, and quotation as you talk about the content of each reading selection [We will do some work with summary, paraphrase, and quotation in Module 5 leading up to the final draft of MA2)
You’ll be expected to use MLA-style in-text citations in your final draft (but you will not be required to use full MLA-style formatting for the paper, nor will you need a Works Cited list). [We will do some work with MLA-style in-text citations in Module 5 leading up to the final draft of MA2.
You will not be allowed to use first person (I, me, my, mine, we, ours, us) or second person (you, your) in the final draft.
You’ll be expected to edit and proofread your final draft carefully.
Specific Requirements for the MA2 Rough Draft

To get credit for submitting the rough draft for MA2, your draft needs to do all the following:

be at least 900 words long (but not more than 1100 words).
discuss in reasonable detail both reading selections that you are comparing and contrasting
be organized (at least in a tentative manner) according to a recognizable comparison/contrast structure: block method, point-by-point method, or similarities-to-differences method
include at least two quoted passages (no more than two or so sentences for each passage) from each of the reading selections that you are comparing/contrasting
be word-processed (typed) [single-spacing is okay for the rough draft].

compare and contrast
NFG reading selection: Cullington, “Does Texting Affect Writing?” 87-94
Database reading selection: Amicucci, “‘How They Really Talk’: Two Students’ perspectives on Digital Literacies in the Writing Classroom”

For an essay of this type, you need to have as much control as possible over the content of each reading in the pair that you select. In other words, you need to comprehend (understand) each reading selection thoroughly. To achieve this high level of comprehension, you will probably need to read each selection several times, taking notes, marking up the selection, looking up unfamiliar words, and possibly doing some basic research related to information or terms that you don’t understand the first (or second) time that you read over your pair of articles.
Note: Since I am suggesting that you ‘mark up’ each reading selection in the process of getting a full grasp over its content, it probably makes sense to work with a print copy of each reading. Obviously, the NFG selection is available in print form in the book, but if you don’t want to mark up your book, then photocopy the reading selection. The database selection, meanwhile, can easily be printed out once you have it open in a program (like Adobe Reader) that can read pdf files.
Finally, as you think about the rough draft for this assignment, keep in mind the following about the final draft:
The final draft will be 1600-1800 words long .
You will be expected to use summary, paraphrase, and quotation as you talk about the content of each reading selection [We will do some work with summary, paraphrase, and quotation in Module 5 leading up to the final draft of MA2)
You’ll be expected to use MLA-style in-text citations in your final draft (but you will not be required to use full MLA-style formatting for the paper, nor will you need a Works Cited list). [We will do some work with MLA-style in-text citations in Module 5 leading up to the final draft of MA2.
You will not be allowed to use first person (I, me, my, mine, we, ours, us) or second person (you, your) in the final draft.
You’ll be expected to edit and proofread your final draft carefully.
Specific Requirements for the MA2 Rough Draft

To get credit for submitting the rough draft for MA2, your draft needs to do all the following:

be at least 900 words long (but not more than 1100 words).
discuss in reasonable detail both reading selections that you are comparing and contrasting
be organized (at least in a tentative manner) according to a recognizable comparison/contrast structure: block method, point-by-point method, or similarities-to-differences method
include at least two quoted passages (no more than two or so sentences for each passage) from each of the reading selections that you are comparing/contrasting
be word-processed (typed) [single-spacing is okay for the rough draft].