You will be asked to identify a company that is ready or planning to expand into international markets.
The company you choose to profile could be a small firm, a large multi-national, or a new start-up venture. Your analysis should consider the following:
1. Brief overview of the country or the region of interest and its demographics.
2. The political & legal environment Is there political stability Are there legal issues we should be concerned about, etc.
3. The economic and financial environment
(1). Is there economic stability Is it a developing economy? Is the economy growing? If so, at what rate.
(2). Conduct thorough analysis of the: banking, currency, accounting practices, foreign trade policies of the host country.
4. Cultural Issues
(1) Identify and thoroughly analyse Hofstedes five dimensions of cultural differences as, it relates to the success of the MNC in the host country.
5. Assesses current and historical marketing practices in the host country and thoroughly analyse market opportunities available to the MNC.