Communications

Read: https://blog.twitter.com/2014/influencer-qa-with-american-express-connecting-with-moms-in-everydaymoments

1.  Considering the social media best practices we have learned including, but not
limited to, creating a dialog, the importance of “relevance, reach and
resonance” as well as the opportunity to listen, discuss AMEXs social media
efforts in relation to these concepts?  Please substantiate your response with
specific examples.
2.  How would you characterize American Express’s use of Social Media: what do
you believe their objectives were as learned from the case?  Please
substantiate your answer with examples.
3.  American Express created a number of social media initiatives that were
discontinued including Members Project and Members Know. Why do you
think they were discontinued?
4.  After reviewing all of American Express’s current social media accounts and
initiatives please discuss, what you believe, AMEXs’ current social media
objectives are. Please substantiate your conclusions.
5.  Based on your knowledge and learnings in this class, do you believe American
Express is currently utilizing social media effectively for their business
objectives?  Please provide specific examples to support your conclusion.  If
you see opportunities to improve, please provide recommendations for
specific ways to improve their utilization of social media.

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Communications

Part A

In paragraph form, answer the following questions that may affect how you think about presentations, your topics, and your audience:

What is your “story”? How would you summarize your life’s experiences?
How have those experiences, overall, shaped you as a professional? How have they shaped you as a university student?
What have you learned from your previous experiences in making formal or informal presentations to others?
Part B

For this part of the assignment, you will be preparing or updating your resume. Upon reflection of your answers in Part A, rethink your resume, and update it as appropriate to incorporate your experiences and goals. In addition, review your resume format. If you already have a template for your resume that works, that’s great.

If you would like to refresh your resume presentation, click here for a sample template.

Please submit your assignment as a single Word document, with your Part-A responses preceding your resume from Part B.

Purpose of Assignment and Content Development
Demonstrates an outstanding use of appropriate, relevant, and compelling content with excellent expression of topic, main idea, and purpose.

Demonstrates exemplary knowledge or analysis of human perspectives appropriate to the assignment’s purpose and context.

Where applicable, graphics accurately reflect the assignment requirements.
30%
Organization, Grammar, and Presentation
Organization is clear.

Language clearly and effectively communicates ideas and content relevant to the assignment.

Presentation and delivery are confident and persuasive (where applicable).

Audience, style, tone, and perspective are consistent and appropriate to the assignment.

Few, if any, errors in grammar, spelling, and sentence structure.
30%
Information Literacy and Research
Demonstrates outstanding selection and use of high-quality, credible, and relevant sources to develop ideas that are appropriate to the assignment.

Sources are consistently cited.
0%
Critical Thinking
Demonstrates outstanding or exemplary ability to analyze assumptions and evaluate evidence, complexities of issues, and alternatives.

Where required, demonstrates outstanding or exemplary ability to use creativity and originality in problem solving.
40%