Communications

Read: https://blog.twitter.com/2014/influencer-qa-with-american-express-connecting-with-moms-in-everydaymoments

1.  Considering the social media best practices we have learned including, but not
limited to, creating a dialog, the importance of relevance, reach and
resonance as well as the opportunity to listen, discuss AMEXs social media
efforts in relation to these concepts?  Please substantiate your response with
specific examples.
2.  How would you characterize American Express’s use of Social Media: what do
you believe their objectives were as learned from the case?  Please
substantiate your answer with examples.
3.  American Express created a number of social media initiatives that were
discontinued including Members Project and Members Know. Why do you
think they were discontinued?
4.  After reviewing all of American Express’s current social media accounts and
initiatives please discuss, what you believe, AMEXs’ current social media
objectives are. Please substantiate your conclusions.
5.  Based on your knowledge and learnings in this class, do you believe American
Express is currently utilizing social media effectively for their business
objectives?  Please provide specific examples to support your conclusion.  If
you see opportunities to improve, please provide recommendations for
specific ways to improve their utilization of social media.

1. Listen to the 2 minute news clip, Organizational Culture or Sexual Harrassment? (http://www.marketplace.org/2008/01/21/business/how-will-shoppers-rule-charney-case)
2. Click on the Fitting in at Work link below,(http://www.npr.org/sections/talk/2008/01/fitting_in_at_work.html) and listen to this talk radio show segment about communication in the workplace.

3. Read the Instructions for Nonverbal Observations and make a public space your classroom.(Following file)

After engaging with the online class content for Module 2.1, create and post a video to your class discussion board. With your video, focus on being succinct, yet thorough. Keep in mind the nonverbal aspects of your own delivery and the power it has to communicate. The video should not exceed 2.5 minutes in length. You may need to edit and revise a few times to keep it within the time constraints. Respond to the following prompts:
In response to the talk show segment, which situations discussed resonated the most for you? Explain. How does what the textbook addresses in regards to verbal and nonverbal messages relate to the conversation? Include specific examples from the show.
Give a brief summary of your nonverbal observations. Where were you and when? Describe the scene. What were people doing? What did you learn by focusing your attention and observing? Use your notes from the observation activity (and the topics included in the activity instructions) to reflect and share your findings.