Communication-Events – What makes a good event?

• The Wow effect – and unique ideas.
• Good organization.
• Listening to the client brief.
• Logistics
• Attention to special needs such as dietary or handicapped.
• Team Spirit
• Originality/ Creativity.
• Food and Drink.
• Memories.
• Interactivity.
• Contacts.
• Leisure-based/ Fun.
• Music.
• “ The Show”.
• Animation – Atmosphere Talent – Face-painting – strolling musicians – magicians.
• Sustainable Development.
• Lights.
Benefits of events ( compared to other marketing tools).
( Can be rational or emotional)
• Interaction
• Memory
• Targetted
• ROI
• Influencers/ Buzz.
• Word-of-Mouth
• Seduce Consumers.
• Impact
• Explain context/concept.
• Show the human face of the company.