This file of COM 486 Week 3 Learning Team Assignment covers:

Read the following article in your Week 3 Electronic Reserve

Readings.

Dudlicek, J. (2010, July). Dressing up. Progressive Grocer, 89(6), 52-54.

Discuss the article as a team then

Write a 600+ word paper that describes and highlights what you learned.

Include answers to these questions

What is cross-merchandising?

What are some of the challenges of cross-merchandising?

How did they determine whether or not the cross-merchandising is successful?

Use APA style and cite references.