Cola Wars

Special instructions:

Paper, 12-15 pages, due in week 7, must include the following elements:
• Review of the strategic issues presented in the case.
• Application of the Pearce and Robinson Strategic Management Model (p. 2) with its 11 steps as described in the text. (Robinson_Chapter_1). You must apply all 11 steps of the Strategic Management Model to both Coca-Cola and PepsiCo.
• Analysis of the case from the theoretical framework of at least two of the articles discussed in the course. [Select primary sources; do NOT choose wikipedia and similar secondary sources for this part of the assignment.]
• Discussion of implications of the case for middle managers.