Hard Rock Company is a big organization dealing with hotel services with sales amounting to over 1.14 billion out of which each employee makes over $ 4379,333 in a year according to 2008 records. The company employs 3,000 workers in various departments such as sales, human resource, accounting, and management. The company was formed in 1971 in the United States and has grown tremendously in terms of sales and the number of staff members. The company’s revenue grew from $54 million in 1990 to $1.14 billion in 2008. The main competitors of Hard Rock Company are Apple’s International, Royal Holdings Company, The Cheesecake Factory Restaurant, Triarc Acquisition L.L.C, and Saizerinya Company. All the competitor companies have sales revenue amounting to over $1.1 billion offering a stiff completion to Hard Rock Company.

The company’s mission since its formation in 1971 when it as formed as a small shop is “do well by doing Good “to all communities whether local or global. Since the company started, the management aims at pursuing love and service to all regardless of the race. The company’s motto is “Take time to be kind” for the humanitarian department, “Save the Planet” for the environmental, and “All is One” for the entertainment industry. The main goal of the company is to offer support to the collaborative partners to help in raising awareness and provide education for the guests concerning the philanthropic programs. The company aims at making the earth safer, a better, and a healthier place. Hard Rock Company is a restaurant with American dinner and unique music to accompany the meals. There is live entertainment for the clients by musicians and other entertainment such as comedies. The company has one of the largest collection of rock and roll memorabilia and other shops selling tees, collectibles, sweatshirts, and many more. The company has 153 branches in 52 countries employing about 3000 employees to serve a wide range of customers. The company has a high ranking based on the consumer responses to the food quality, service, value, menu variety, good atmosphere for its customers and the convenience of its services. The company has a score of 43 and 3^rd position after Rainforest Café and Planet Hollywood each with 44 points. When ranked by percentage, Hard Rock Café is in the third position with 56.7%.

5 Cs analysis

The company has a large market share with customers constituting of large families going for vacations, tourist, all the patrons working in the bars are above 21 years as recommended by the law. The other clients are the lovers of the American culture. The company is a restaurant offering full service in the restaurant and in addition to an entertainment venue. The main competitors are Bubba Gump Shrimp Co. Restaurants, the Johnny Rockets Group, and Levy Restaurants. The other competitors in the same market are Live Nation Entertainment, Planet Hollywood International, Rock Bottom Restaurant, Margaritaville, and Rock and Roll Hall of Fame. The main collaborators are philanthropic partners and cause that deals with humanitarian and environmental issues. The company also collaborates with the other companies offering entertainment services such as Habitat for Humanity, Country Music Awards and Make a Wish Foundation. The company also collaborates with food suppliers such as Alaska Seafood and USDA Beef, and Haagen Dazs Ice Cream, in addition, to living events entertainers. The main macro-environmental factors are the surrounding of by the rock history, and the memorabilia are some of the unique experiences in the Hard Rock Company. There is live entertainment, and excellent patrons are one of the greatest assets of the company.

Hard Rock SWOT Analysis

The SOT analysis involves the evaluation of the company’s strengths, weaknesses, opportunities, and Threats. The strengths of the company are the presence of live musical performances in the restaurants and memorabilia and rock History Décor in all the restaurants. There are several foods and drinks and souvenir and the collectibles shops. There is also strong party vendor for such companies such as Yahoo, Google, and JP Morgan. The international brand name and tourist attraction to the company makes it prosper. The main weaknesses are that the services are a bit expensive, and some customers may never like the Rock Music provided by the company. The company has a reputation for poor food reviews, which may turn customers away.

The main opportunities of the company are the high number of people liking Rock music played in the company restaurants. Social media is another opportunity for the company to advertise itself and its services to widen its markets. The improved economy in the US and the other countries will assist the company to sell its services, as many will be willing to spend. The threats facing the company are the high cost of raw material, competition, locations, customer preferences of nice food rather than beautiful environment and the customer liking for themed restaurants such as Margaritaville.

Competitive Advantage

Hard Rock enjoys the advantage of being one of the most distinguishes companies in many parts of the world. entertainment, and its motto denotes their devotion to their work regardless of the race. Its logo with a guitar image is simple and shows the company’s aim of providing excellent music for all. The company ensures high quality its services and products to retain their customers. Provision of high-quality services ensures that the company is always the preference of many people who are interested in entertainment.

The central problem in the company is the theme that dwells so much on music and incorporate a theme that emphasizes on the food quality. Segmentation is the method of dividing customers depending on their age, gender, area and other groups with the aim of targeting many customers. The main types of segmentation are Geographic in which Hard Rock has a geographical segmentation based on cities such as Canada, USA, and France. Psychographic segmentation divides customers using their values, attitudes, and lifestyle. The company can divide customers depending on the level of incomes, social activities, and energy. Demographic segmentation in Hard Rock is on the baseis of age, income, gender, marital status, and occupation. For instance, young, males, females,ith the way people use the product such as use rate, and the benefit sought. Some clients visit the restaurant during the holidays so the company should focus on tourists and music segments.

The main target of the company is single group aged between 22 and above and in the vibrant stage for entertainment. The greatest aim is to provide services in the major cities of the world although the company should look at the marketing strategies focusing on promotion, pricing, and placement of the product. The effectiveness of the Hard Rock Company on the supply chain has is due to its focus on accounting strategies. The company has streamlined logistic chains to improve efficiency in using the funds through the finance strategy. The competitive strategy outlines how the company enters a particular market, and Hard Rock Company has applied leadership, focus, and differentiation to help it grow.

The restaurant’s music them makes it more competitive in the entertainment industry than its competitors. The games attract many customers from the age of 16 to 45 years due to their diversification. The company’s position statement is to offer entertainment and excellent food accompanied by Rock music. The Hard Rock positioning strategy is the high-price strategy since the products are of high quality. The global strategy describes the company’s presence in the world in providing restaurant services. The experimental economy is the one in which the company has a lot of experience in providing high-quality services. Broad demographics aimed at serving all the clients in various locations and enable free interactions.

The marketing mix for the company consists of the product in which the company offers many products such as casinos, hotels, and cafes. Value creation enables the company to provide excellent services to the customers by having the hotels, casinos, and cafes that provide high-quality services. Branding efforts of the company enables it to create the best image for its products and increase their market. The focus on all their brands is Rock music, which attracts many customers. The slogans of the company are mainly directed to the Rock music especially when advertising their products to win more customers. The design and packaging of the Rock Products and the design of the casinos and hotels portray the Rock music. The Logo, which is the rock guitar, makes it easier for the consumers to recognize the company’s products during advertisements.

The pricing strategy for the Hard Rock Company is value-based determined, by the way, the customers like the products and services. The cost-based strategy of the Hard Rock cafes depends on the cost of renting space such as in Times Square and the Las Vegas strip. The other strategy is the competitive-based with the restaurants located in high competitive regions such as tourist areas.

The product prices of the company depend on the hotel location such that in places like the US meals go for prices between $10 and $30. The place of location of the company determines the transportation mode and cost. Choice of a good location for the company’s premises is very important as a marketing mix. The Hard Rock premises are at strategic places away from political, social, and economic interruptions. Promotion of the company’s products is by the use of the advanced technology through tvs

Recommendations

After the analysis of the Hard Rock Company, it is clear that the company is doing well and should keep on with the current activities. However, the company should emphasize in providing a variety of meals to the customers. The meals should be of high quality and affordable to many and reduce too much emphasis on Rock music. The emphasis should be on the meals rather than the music. The company can keep its competitors down if it focuses more on meals and less of music.

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