It is understanding customers class. Plz follow assignment below:
1.Indentify a product or service company.

2.Identify their market segment(s) and customers.

3.Choose a product or service and determine the behavior and buying characteristics of their customers?

4.Many companies will have more than one product or service that may address different market segments or customers. Acknowledge these different products and segments but narrowing your project to a single or subset of products will allow you to focus more on in depth analysis and specific recommendations as part of your overall project.